▶ Video Ads — VAST / VPAID / Outstream
eCPM Trend — Before vs. After Metrux
7-day rolling · publisher net
+31.4% lift
Incremental Uplift
Metrux attribution
Verified
Baseline eCPM
$1.84
without Metrux
→
+$0.58 / imp
Net eCPM
$2.42
with Metrux
Revenue Added
—
Enriched Bids
—
Request Funnel
7-day totals
Signal Contribution
eCPM lift · click to explore
Impression Volume
Daily · 7 days
Demand Partner Breakdown
Click any row to drill down
Live routing
| Partner | Type | Bid Requests | Win Rate | Avg CPM | eCPM Lift | Rev Share | Format | Status |
|---|
Viewability Rate
72.4%
▲ 4.1pp vs prev.
CTR
0.38%
▲ 0.06pp
Rev / Session
$0.041
▲ 12.3%
Time-to-First-Ad
1.2s
▼ 0.3s faster
eCPM by Placement
Net publisher revenue per 1K impressions
Viewability by Device
IAB MRC standard · 50% px / 1s
Placement Performance
7-day averages
5 placements
| Placement | Impressions | eCPM | Viewability | CTR | Revenue | Status |
|---|---|---|---|---|---|---|
Leaderboard 728×90 | 482,000 | $3.24 | 78.1% | 0.42% | $1,561 | ● Active |
Med Rect 300×250 | 391,000 | $2.88 | 74.3% | 0.51% | $1,126 | ● Active |
Interstitial 320×480 | 218,000 | $4.12 | 92.4% | 0.28% | $898 | ● Active |
Native In-feed | 312,000 | $2.14 | 64.8% | 0.61% | $668 | ● Active |
Sticky Footer 320×50 | 277,000 | $1.72 | 58.2% | 0.19% | $476 | ● Active |
Overall Lift
+31.4%
▲ A/B validated
Revenue Added
$9,740
▲ 7-day period
A/B Confidence
97.2%
▲ Statistically significant
Test Duration
21 days
Ongoing test
eCPM Lift per Signal
Incremental contribution by signal layer
+31.4% total
Cumulative Lift Waterfall
Stacked signal contribution
A/B Comparison — Control vs Metrux
21-day test window · 50/50 traffic split
97.2% confidence
| Metric | Control | Metrux | Delta | Confidence |
|---|---|---|---|---|
| eCPM | $1.84 | $2.42 | +31.4% | 97.2% |
| Fill Rate | 68.4% | 76.2% | +7.8pp | 99.1% |
| Viewability | 66.1% | 72.4% | +6.3pp | 94.8% |
| Win Rate | 18.2% | 22.9% | +4.7pp | 96.3% |
| Revenue / 1K Sessions | $32.10 | $41.20 | +28.3% | 95.7% |
Active DSPs
6
All connected
Total DSP Spend
$6,420
▲ 14.2% vs prev.
Avg Win Rate
22.9%
▲ 3.1pp
Top DSP
DV360
34% rev share
Bid Volume by DSP
7-day total bid requests
eCPM by DSP
Net publisher eCPM
DSP Detail
7-day performance
6 DSPs active
| DSP | Bid Requests | Win Rate | Avg CPM | eCPM Lift | Rev Share | Status |
|---|---|---|---|---|---|---|
DV360 | 4.82M | 24.3% | $3.12 | +38.2% | 34% | ● Active |
The Trade Desk | 3.4M | 19.7% | $2.88 | +29.4% | 24% | ● Active |
Amazon DSP | 2.5M | 31.2% | $2.71 | +22.1% | 18% | ● Active |
Microsoft Invest | 1.96M | 22.1% | $2.64 | +24.8% | 8% | ● Active |
Criteo | 1.52M | 18.4% | $2.41 | +19.6% | 6% | ● Active |
Xandr | 1.24M | 21.6% | $2.55 | +21.3% | 5% | ● Active |
Active SSPs
6
All connected
Avg Latency
142ms
▼ 18ms vs prev.
Timeout Rate
2.1%
▼ 0.4pp
SSP Fill
43.2%
▲ 2.8pp
Routing Share by SSP
Impression distribution
Latency per SSP
Avg response time (ms)
SSP Detail
7-day performance
6 SSPs active
| SSP | Bid Requests | Fill Rate | Avg Latency | Timeout Rate | eCPM | Status |
|---|---|---|---|---|---|---|
PubMatic | 2.0M | 41.8% | 128ms | 1.8% | $2.10 | ● Active |
Magnite | 1.55M | 37.1% | 134ms | 2.1% | $1.98 | ● Active |
OpenX | 1.1M | 28.9% | 156ms | 2.8% | $1.74 | ● Active |
Index Exchange | 980K | 33.5% | 141ms | 1.9% | $1.88 | ● Active |
TripleLift | 792K | 29.2% | 148ms | 2.4% | $2.22 | ● Active |
Yieldmo | 620K | 26.8% | 162ms | 2.6% | $2.34 | ● Active |
Active Deals
18
3 pending
PMP Revenue
$4,280
▲ 22.1% vs prev.
Avg Deal eCPM
$4.82
▲ $0.64 vs open
Deal Win Rate
68.3%
▲ 5.2pp
Deal Inventory
Private marketplace & programmatic guaranteed
18 active
| Deal ID | Buyer | Type | Floor | eCPM | Win Rate | Impressions | Status |
|---|---|---|---|---|---|---|---|
| PMP-DV360-4821 | Google DV360 | PG | $4.00 | $5.24 | 82.1% | 142,000 | ● Active |
| PMP-TTD-3394 | The Trade Desk | PMP | $3.50 | $4.88 | 71.4% | 98,000 | ● Active |
| PG-AMZN-7712 | Amazon Ads | PG | $5.00 | $6.12 | 88.3% | 64,000 | ● Active |
| PMP-CRIT-2201 | Criteo | PMP | $2.80 | $3.94 | 62.8% | 121,000 | ● Active |
| PF-MSFT-5590 | Microsoft Invest | Preferred | $3.20 | $4.41 | 58.9% | 76,000 | ● Active |
| PMP-XNDR-6643 | Xandr | PMP | $3.00 | $4.28 | 65.2% | 88,000 | ● Active |
| PG-PUBM-1187 | PubMatic | PG | $4.50 | $5.62 | 79.1% | 52,000 | ● Active |
| PF-MAGN-8834 | Magnite | Preferred | $2.50 | $3.18 | 44.6% | 38,000 | ● Pending |
Overall Match
84.2%
▲ 6.1pp vs prev.
MPID Coverage
91.3%
▲ Metrux proprietary
Cross-device
34.8%
▲ 4.2pp
Unique Profiles
2.1M
▲ 12.4% growth
Match Rate by ID Type
Addressable audience coverage
10 ID partners
Identity Resolution Funnel
User addressability pipeline
Total Users
4.82M
100%
Cookied
3.62M
75%
ID Matched
2.81M
58%
Cross-device
1.68M
35%
Addressable
4.06M
84.2%
Identity Summary
MPID enrichment extends reach beyond cookies
84.2% addressable
Cookie-Only Match
62.1%
With MPID
84.2%
Incremental Reach
+22.1pp
Pages Classified
98.1%
▲ Real-time NLP
Brand Safe
96.4%
▲ 0.8pp vs prev.
Avg Sentiment
+0.72
▲ Positive skew
Categories
24
IAB Tier 1
Top IAB Categories
Content classification distribution
Brand Safety Breakdown
Page-level risk assessment
96.4% safe
Top Categories by Revenue
IAB Tier 1 classification
24 categories
| Category | Page Share | eCPM | Sentiment | Brand Safe | Revenue |
|---|---|---|---|---|---|
News & Current Events | 28% | $2.68 | +0.41 | 94.2% | $2,728 |
Sports | 18% | $2.94 | +0.82 | 98.1% | $1,924 |
Entertainment | 15% | $2.51 | +0.76 | 96.8% | $1,368 |
Technology | 14% | $3.12 | +0.68 | 99.2% | $1,588 |
Business & Finance | 12% | $3.44 | +0.54 | 97.6% | $1,501 |
Other | 13% | $1.98 | +0.61 | 95.4% | $936 |
Avg Session Depth
3.2
pages / session
Scroll Depth
62%
▲ 4.8pp
Engagement Score
7.4/10
▲ 0.6 vs prev.
Return Rate
41.2%
▲ 3.1pp
Engagement Score — 7 Days
Composite behavioral signal
Behavioral Segments
Audience segmentation by engagement
| Segment | Audience % | eCPM | Rev Share |
|---|---|---|---|
High Engagement | 22% | $3.84 | 38.2% |
Medium Engagement | 34% | $2.62 | 34.1% |
Low Engagement | 28% | $1.74 | 18.4% |
New Visitors | 16% | $1.42 | 9.3% |
Behavioral Impact Summary
How engagement level affects ad performance
High vs Low eCPM
+120%
Viewability Lift
+18pp
CTR Lift
+0.22pp
Fill Rate Lift
+8.4pp
Ads Detected
2,847
↗ Across all placements
Unique Advertisers
184
▲ 12 new this week
Avg eCPM
$3.41
▲ 8.6% vs prev period
Top Vertical
Finance
22% of ad spend
Video Format Share
46%
VAST 20% · VPAID 12% · Outstream 14%
Estimated eCPM by Vertical
Weighted average across detected ads
Ad Format Distribution
Display · VAST · VPAID · Outstream breakdown
Advertiser Summary
Click headers to sort
184 advertisers
| Advertiser ▼ | Vertical ▼ | Impressions ▼ | Est. eCPM ▼ | Spend Share ▼ | Scope | Top Format |
|---|
Signal Toggles
Enable / disable enrichment layers
Identity Enrichment
MPID, ID5, UID2, RampID resolution
Contextual Classification
IAB category, sentiment, keyword signals
Behavioral Scoring
Session depth, scroll, engagement score
Geographic Enhancement
DMA, zip-level, hyperlocal targeting
Brand Safety
Page-level risk scoring and filtering
IVT Filtering
Invalid traffic detection and blocking
Latency Budget
Performance guardrails
Max Tag Latency
Total wrapper execution time
200ms
SSP Timeout
Per-SSP bid response deadline
150ms
First Ad Target
Time to first rendered ad
1.5s
Current Performance
124ms
TAG LATENCY
142ms
SSP AVG
1.2s
FIRST AD
Floor Price Rules
Placement-level price floors
5 rules
| Rule | Placement | Floor Price | Device | Status |
|---|---|---|---|---|
| Leaderboard Premium | 728×90 | $2.50 | Desktop | ● Active |
| Med Rect Default | 300×250 | $1.80 | All | ● Active |
| Interstitial Mobile | 320×480 | $3.00 | Mobile | ● Active |
| Native In-feed | Native | $1.50 | All | ● Active |
| Sticky Footer | 320×50 | $1.00 | Mobile | ● Active |
Tags Deployed
8
All active
All Active
8/8
100% uptime
Avg Latency
124ms
▼ 12ms vs prev.
Error Rate
0.02%
▼ 0.01pp
Tag Latency — 7 Days
Avg wrapper execution time (ms)
Tag Deployment
Wrapper modules and status
8/8 live
| Tag Name | Version | Placement | Latency | Status | Last Updated |
|---|---|---|---|---|---|
Metrux Wrapper | v3.2.1 | All | 42ms | Live | 2 hours ago |
Prebid.js | v8.42.0 | All | 86ms | Live | 1 day ago |
Amazon TAM | v3.8.1 | Leaderboard, Med Rect | 112ms | Live | 3 days ago |
Identity Module | v2.1.0 | All | 28ms | Live | 5 days ago |
Consent Manager | v4.0.2 | All | 18ms | Live | 1 week ago |
Viewability Tracker | v1.4.3 | All | 14ms | Live | 2 weeks ago |
Brand Safety | v2.8.0 | All | 22ms | Live | 3 days ago |
IVT Shield | v1.2.4 | All | 16ms | Live | 1 week ago |